wiser minded

master the art of sales

welcome to wiser minded

At Wiser Minded, we believe that great sales skills are not about gimmicks or empty promises—they’re about real, proven techniques that work in the real world. Founded by Steve Ward, a seasoned sales expert with over 30 years of experience working with some of the largest international companies, Wiser Minded is your go-to resource for practical, no-nonsense sales training.

What we offer

• Instructional Guides – Step-by-step, easy-to-follow guides designed to help you sell smarter, close more deals, and boost your confidence.

• 1-to-1 Coaching – Personalized coaching with Steve Ward, tailored to your unique challenges and goals.

abOUT ME

I have worked in sales for decades, starting out at a young age, constantly learning and refining my craft. I have worked with small businesses and multi million pound global companies as part of their sales infrastructure or training their sales teams. When it comes to selling I like to keep it simple. Things do not need to be complicated and selling is no great mystery. I apply that ethos to every aspect of my life, wether it’s work, family, friends or hobbies. Life does not need overcomplicating. Wether I’m in the gym, rehearsing with my band, painting or learning a new language, each component is broken down into its simplest form. You then build from there. I have gained a vast amount of knowledge and experience in business and sales over the last 35 years, now it’s time to pass it on.

discover our handbooks

WHY WISER MINDED

Wiser Minded was created with one goal: to help you succeed in sales—whether you’re new to the field or an experienced professional looking to refine your approach. Our methods are built on real-world experience, not hype, so you can trust that everything we teach is practical, actionable, and results-driven. If you’re ready to elevate your sales skills and start seeing real success, you’re in the right place. Let’s get started.

Contact Us

We would love to speak with you.
Feel free to reach out using the below details.